Graduated in Business Administration at Pontificia Universidad Javeriana in Bogota. Currently studying a Master’s Degree in Sports Marketing in Universidad Europea and Escuela Universitaria Real Madrid.
Santiago has work experience in market research analyzing and creating insights for global companies, such as Unilever, Coca-Cola, Stanley Black and Decker, among others.
He is passionate for Marketing and everything that involves the Sports Industry. Loves sports, specially soccer, basketball and tennis.