Head of Partnerships MexicoGuillermo is a strategic marketing specialist with 12 years of commercial experience and change management. He has been responsible for launching new products such as the first "Day of the Dead" theme park with an attendance of more than 40,000 people in Guadalajara (Mexico). In this event, own and third-party technology products were launched with a traction of 16,000 downloads and more than 50 business partners.He focuses on solving problems creatively and passionate about developing new businesses. Moreover, he is a sports lover, former professional football player and finalist of the Paris marathon. Guillermo is a Proud Dad and founder of the technological startup "KHERO"